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ada | unlocking the future of technology and society


Editorial Abstract

The ada editorial brand brings together an entire media ecosystem. In some ways ada is the German analog of TED Talks. It's basic premise is to make the world of tomorrow comprehensible today. 
That world of tomorrow will be digitized, will exacerbate civilizational shortcomings with its technological advances, in which networks replicate and replace current hierarchies, and data will become a new currency in both societal and economic human interactions. ada was launched in 2018 to act as a catalyst, source of inspiration, and platform for all those who are attempting to make ‘Brave New World’ a positive one for communities. Economic logic and technological optimism form the basis of ada’s world view.
ada’s various platforms include a quarterly magazine, weekly newsletter briefings and podcasts, and regular live events with prominent guests. In addition to more conventional advertising formats, ada also offers various branded content opportunities across its editorial ecosystem.

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Frequency
Quarterly magazine, weekly E-Mail newsletters and podcasts
Positioning
Understanding the world of tomorrow today.
Circulation
​
60,000 print circulation quarterly
Coverage
Young successful professionals and entrepreneurs with an affinity for the digital world of today and tomorrow.
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