Orange | the business news and information portal for millennials
Editorial Abstract
Orange by Handelsblatt engages German high school and college graduates with up-to-the minute reporting on business, politics and society. Orange journalists (contemporaries of their readers) distill complex issues into easily digestible reports written in a style familiar to students and young professionals.
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Positioning
Business and political reporting for a well-educated young audience with an affinity for such topics, who are always online (mostly mobile) and normally get their news from social media. Contacts 880,000 (AGOF DDF, May 2019) Unique Users 430,000 (AGOF DDF, May 2019) |
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